INNOVATION IS THE DIFFERENCE BETWEEN RUNNING AND WINNING
Up to 31%
15.6X
81.4%
increase in
voter turnout
more cost effective
vs. average cost per incremental vote
win rate
VOTERVAC'S MARKETING MACHINE
CHANGES ELECTION OUTCOMES
We're marketing vets and we've created
global, transformative companies in major
categories such as telephony, energy,
automotive, internet search, gaming and
digital advertising.
So at VoterVac, we take a consumer-packaged goods (CPG), direct-response approach to politics and that translates into fact-based wins for the candidate or cause because we focus strictly on only one result: voter turnout.
And in the last five years the political campaigns that have used VoterVac's game-changing tech tools have won over 80% of their races. We've changed how candidates and political organizations win elections by providing the most highly-developed, multi-patented, one-to-one voter contact platform anywhere, anyplace:
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Fraud-free online ad targeting leverages your physical voter list(s), uses the best marketing aspects of direct mail, outdoor signs, and digital advertising, and then pounds heavy ad frequency into the voter target’s home on their own devices.
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VoterVac will assess any target list for free and will have results back to you within the hour.
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If you like what you see, VoterVac will build the six differently-sized digital ads for you and will then launch your campaign within five business days of receiving approval.
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VoterVac will consistently report back to you during the campaign so that you follow the progress of impressions, clickthrough rates (CTR), CTR by ad type, etc., enabling you to make any adjustments based on what the data might suggest.
100%
fraud free
2X to 4X
clickthrough rates
vs industry average
73%
higher ROAS
(Return on Ad Spend) vs. Direct Mail
QUIT WASTING BENJAMINS!
73%
more effective than direct mail
HIGHEST
ROAS of any
media format
$14.4 BILLION!
That’s how much candidates, parties and PACs spent on
federal elections in 2020. “Invested”, as in reaching voters
through ads, phone banks, direct mail and canvassing.
Ostensibly, the goal is to persuade people to vote for a
particular candidate or issue.
A white paper by two prominent political scientists who
analyzed data from 49 field experiments within state, local,
and federal campaigns found that the total effect of these efforts was ZERO, meaning that they had no impact on how voters vote. In many states, the lack of understanding of voter behavior was palpable – and the poor results that followed bore that out in vivid detail.
For every postcard stuck in a mailbox, every radio and newspaper ad, every door knocked on by an earnest volunteer and every candidate message left on an answering machine, there was “no measurable change in voting outcomes.”
Think about that for a second.
Sources: The Atlantic, “Most Campaign Outreach Has Zero Effect on Voters”
and Center for Responsive Politics, “Open Secrets Project”
THERE'S A NEW AND BETTER WAY. AND VOTERVAC BUILT IT.
CALL ME - AND WE'LL START AT THE TOP!
"We're here to help you and your campaign team win your race -
regardless of the local, state or national office cause. If you give us
15 minutes, we'll explain how we roll and you can decide if we're a
good fit or not. No upfront commitments. No strings attached.
And we promise that
Thanks ahead of time for your interest and good luck with your
campaign! - Jan Horsfall, Founder & CEO
Contact VoterVac
We can get programs up and running within 48 hours!
Get.Out.The.Vote. ™
THERE'S A NEW AND BETTER WAY. AND VOTERVAC BUILT IT.
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We believe leadership matters, so VoterVac assists you on subjects such as voter sentiment, data assessment, voter behavior, fraud-free digital targeting, advertising integration, emotional triggers, and brand creativity.
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Political branding should be held to the same standard as premium consumer marketing: “Is it worth the money being spent and is it getting the results required?”
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We believe in data-driven decisions, not subjectivity: fact-based marketing decisions and measured results are at the core of VoterVac.
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We think political cycles should give way to a more purposeful long-term strategy – and we can prove it: no successful consumer brand flips advertising on and off.
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We believe technology should be a clear advantage: the best tech should be proven out – and measurable.
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We believe in being ready for the battle: lead time leads to optimal efficiency as getting there first and staying there allows us to control the local narrative.